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Impactful CTA Button Design

Impactful CTA Button Design

Would you believe the colour of your call to action button could encourage your user to click that “Buy Now” button? Because colours influence one’s emotions, it also can influence decision buying. And that is definitely worth taking a few minutes to explore. Needless to see, we all want to maximize our results as well as the size of our wallets.

Trending Colors

You may have noticed the multitude of red, green, orange and blue buttons. Why is that? Because those particular colours cause an emotional reaction, and could potentially lead toward a buying decision.

1. Red – it’s bold, powerful, heart-pounding and makes you STOP and take a look at what’s in front of you. It is arguably the most effective CTA colour to use because of its intense passion and attention-grabbing quality.

Source: Dispatch.com

2. Green – a calming colour associated with the “Go” traffic light, nature and prosperity. Easy on the eyes, green is an excellent choice of colour when you want to give your client the OK to purchase your product.

Source: Spotify.com

3. Orange – a bright and cheerful colour that also reflects creativity makes it a winner. Amazon, the most successful online company, uses orange to highlight  “Add to Cart” buttons. It must not be a bad choice, considering Amazon’s success.

   Source: Amazon.com

4. Blue – conveys trust, has a calming effect and is the favourite colour for men and women alike. eBay makes use of blue buttons on their shopping cart button.

Source: ebay.com

It’s All About That Contrast

When it comes right down to it, the most important thing is for your button to be as obvious as possible. A higher contrast equals higher conversions.

Image Source: Smashing Magazine

You want to ensure the text is also extremely visible on the button. Don’t use a scripty, hard to read font.

Likewise, be sure the button colour contrasts well with your background.

For instance, A bright orange button is going to stand out especially well on a sky-blue background. They are complementary colours.

 WordStream nails this colour scheme on their “Get the free report today” CTA button. Also effective is their captivating headline “40 Hours of PPC Analysis in 60 Seconds or Less!” and the subtitle “Fast, Secure, Free” which helps reassure the user that they are not going to instantly regret their decision to click.

See how easily Netflix entices you to join Netflix (assuming you’re not already one of the 118 million subscribers).

Source: Netflix.com

They keep the message brief and they assure you that you can cancel at any time AND get the first month free. Colourful movie and shows in the background pique your interest to “See what’s next” in their massive collection of entertainment.

Note that the button message is extremely important as well. Would you have been as motivated to click that red button if it simply read “Join Now”?

Stay True to Your Brand

Whatever colour you choose for your CTA button, make sure that it ties in with your brand. If your Brand Colors are Orange and Green, don’t use a blue CTA button which will probably confuse your user.

Consider who your audience is and select a style that reflects their personality.

If you are a wedding planner, for instance, a pink button that matches your brand colours would be more effective than a BOB (big, orange button.)

Conclusion

Ask yourself these questions: 

1. Does my CTA button stand out?
2. Does my copy convince users to take action?
3. Is my CTA button easy to find?
4. Does my CTA button reflect my brand?
5. How will my prospects benefit by clicking?

Don’t be afraid to experiment and switch up the style until you reach your desired goal. Make a few versions of your product page and test it out on users. Google Analytics Solutions and Optimizely are a couple of great options.

Marketing trends are constantly evolving and what was popular in 2015 may look completely outdated in 2020. Keep your style fresh and engaging.

How to upload a product in WooCommerce

How to upload a product in WooCommerce

If you are a proud new owner of a brand new website we congratulate you! Woohoo, Congrats haha!! Now, although we know you are ambitious and are eager to dive right into your new site and start selling your products online we do have a few suggestions to help you become that big success you’ve always dreamed of.

Owning your own website is a big deal… it now connects you with your clients online and will give you the brand awareness you deserve. If you follow the suggested steps below will help you keep your product shop looking fly reather than a hot mess.

Alight, let’s imagine you are all ready to go… logged into your WordPress site.

1. On your Dashboard…click ‘All Products’ on the left-hand side.

2. Click create a new Product.

3. Choose an existing product (One already created so it is all correct). Hover over product and click “Duplicate”

4. Edit product name match the new product. Try to include what the product is rather than just “Forrest Birds”. Include “Die” or “Stamp” in the title as well.

5. Update Catagory checks. Check the category it belongs to (Example: Stamps) and the subcategory it may fit into (Example: Nature).

6. Update your tags. Tags to include catagory, brand, designer, what it is, color, pattern, size etc.

7. Replace Product Image. If the product has multiple images then use the best image as the “product feature image” and the secondary images as “product gallery” images. Include the product title and any other relevant information on your product image. This will make it easier to find again in the future.

8. In the “Product Data” section located under the title please update
The price (Under the General Tab).
The stock and SKU (Under the Inventory Tab).
Linked products (Under the Linked Products Tab).

9. Lastly, update the description at the bottom in the “Product Short Description” section.

Now to create a variable product you do everything about but also:

1. In the product Data section, in the drop-down menu that says “Simple Product” please change it to “Variable Product”.

2. Click on the “Attributes” side tab. In the drop-down menu choose how your product varies (by color, size, pattern etc). Click “Add”.

3. In the Values box type in your different variations.
(For example, if you had an ink pad in different colors you would type in the first color and find it in the list)

4. If the variation you are looking does not come up in your search click on “Add New” to create a new variation.

5. Once you have chosen all your variations (You are allowed up to 50). Check the box that says “Used for variations”. And click “Save attributes”.

6. Now go to the “Variations Tab”, click on the drop down and choose “Create variations from all attributes”. Two pop-ups will appear, click “OKAY” for both. All of your attributes will show up underneath.

7. For each attribute, assign a price, SKU, stock, and image.

8. Assign an image by clicking on the blue square. (This will help clients when they choose the color or size from the product drop down it will bring them to the image this chose. )

9. When you are done editing all of the variations, click “Save changes”.

10. Lastly, assign a product image from one of the variations (The best photo). And add all other variation images to the product gallery. (This is so when they click through on the product page they see all the variations.

TIPS:

All product images should be square and 700 pixels by 700 pixels. Try to center them if you can with some space around the product. For a clean professional look. The more photos the better (for showcasing your product).

Good luck! And don’t be afraid to ask questions!

What The Heck is WordPress?

What The Heck is WordPress?

Often business owners question… “What the heck is WordPress?” If you are wondering the same, you are reading the right article. Here are a few reasons why you would want to use WordPress and how you and your business can benefit from it.

Why WordPress?

WordPress is often mistaken as just a blogging platform. Although that used to be true, it has evolved over the years into a versatile content management system. While WordPress is still a great blogging tool you can also use it for fully functional responsive websites.

The best part about WordPress is that it is so simplistic and easily understood by many users. 22.5% of websites on the Internet are powered by WordPress. Many of the top brands use WordPress to power their websites including but not limited to: Time Magazine, Sony, Jay-Z, LinkedIn, eBay, and more.

WordPress is Easy to Manage

WordPress comes with build-in updater feature that sends reminders when a plugin or a theme is out of date. Keeping your WordPress theme updated ensures your website has a backup version and will run smoothly.

From a client perspective, using the WordPress platform is very beneficial. It allows you to login to your website and make changes with ease without having to hire a developer/graphic designer to make changes to price tables or text on your about page.

What type of website can I launch with WordPress?

The possibilities are endless. If you have a business, an artist or simply have something to say WordPress is the right choice for you.

You can use WordPress as the following:

  • Arcade
  • Blog
  • Content Management System (CMS)
  • Gallery
  • Portfolio
  • Rating Website
  • Shopping Store
  • Video Collection Site
  • Membership Site

To see how other top brands use WordPress to their advantage you can visit the WordPress Showcase.

Hopefully, I was able to clarify what WordPress is and how it can benefit you online. If you have more questions, please comment below.

Why Isn’t Anyone Coming to My Website?

Why Isn’t Anyone Coming to My Website?

You’ve just invested in designing a website and you hope business is going to expand.

Your competition has a website and it works for them, yet you are seeing poor results. Why?

It is common that business owners are under the impression that their entire target market is going to swarm to their website upon launch. That won’t happen.

With hundreds of millions of websites, business owners must understand that a new website starts at the bottom of the list. No doubt a website can produce tremendous sales results. This, however, takes time and financial investment.

The world will not magically know your web address and they will not visit your site unless you have told them about it. Just because you have a new website, it doesn’t mean that online users are going to be looking for it. Without a properly planned out strategy for visitors to find your site, your website will certainly remain lost in the mix.

Never has anyone disagreed with me when I told them that they needed a website and rarely has anyone disputed that even a basic custom website costs at least $1000. But when I tell them that it’s critical that they invest in optimizing their website, they sometimes find that to be an unnecessary cost. I really have to explain why this is so valuable. When I check in with clients who choose not to optimize a few months later, they ask me the same question: Why isn’t anyone going to my website?

How do you help potential customers find your website? Here are the basics:

Is your website interesting?

This is the first thing I look at when helping clients generate traffic. What comprises your content? Is it unique to the Internet? Is it different from your competition? Does it make you look competitive? Does it engage the visitor? If someone looked at your website for five seconds, would they want to read on or would they want to hit the back button?

The more interesting your website, the more likely that a visitor will understand your business, spend time visiting the different pages on your site, and share your website with their friends and other online users. It’s critical to develop unique content and provide visitors with information they may not find anywhere else on the web.

Is your website easy to navigate?

Another very important aspect is that the user can navigate throughout your website with ease. Plan out where a visitor will start, where you want them to go, what do you want them to see, and where do you want them to exit. Most small businesses want them to exit the website after they have made some sort of contact. Does your website encourage interaction?

Does your website have any search engine road blocks?

Most of your website traffic will come from search engines. Like a library does with books, search engines will review the content of your website and categorize it. Search Engines will then present your website in its results if it believes it accurately matches the keyword term for which the user was searching. Is there anything on your website preventing search engines from accessing and indexing your website correctly?

Have you promoted your website?

OK, so your website is interesting and search engine friendly. Now it’s time to ‘open the curtains’ and let the world know about your site. There are many things you can do to promote your website including link building, pay per click advertising, mass-email marketing, social media marketing, and offline website promotion. These are all popular and proven methods to generate traffic.

Link Building:

Link building is the single most important thing you can do to improve your ranking in modern search engines. The downside is that it’s time-consuming. The upside? Search engines count how many links are pointing to your website and modify their rankings accordingly. The more links the better. Even more important than the number of links is the quality of links. A link from the New York Times is a lot better than a link from your kid’s blog, so keep that in mind.

I also recommend:

  • Swapping links with your customers and vendors (if possible).
  • Asking your chamber of commerce and other associations to link to you.
  • Participating in forums, blogs, and question/answer sites (including your link in your signature).
  • Searching for what sites are linking to your competition and request that they link to your website.

Mass E-Mails:

Or as we like to call them, blast e-mails. A great way to generate some quick traffic to your website as well as a message to your target market.

Social Media Marketing:

No joke, Facebook and Twitter are for real – and hyper popular. Businesses are discovering the possibilities of finding contacts, building relationships, sharing interests, and ultimately, driving sales. Make sure you take advantage of the power of social media, it’s where the internet is going.

Offline Marketing: 

And of course, make sure you are promoting your web address on everything possible, including business cards, brochures, flyers, promotional items, vans and trucks, television and radio commercials, sponsorships, and just about everywhere else your company name may be found.

Another quick tip: make sure everyone at your company knows your web address.

If you have any questions or comments, please leave a comment below or contact me directly.

How Do I Know If My Site Is Mobile Friendly?

How Do I Know If My Site Is Mobile Friendly?

The quickest and easiest way is using this free Mobile Friendly testing tool by Google. Just enter your URL and it will show you the results as well as a screenshot of how your site appears on a mobile device.

Open Google on your mobile device and search for your website or blog. If your site is mobile friendly there will now be a gray “mobile-friendly” notice underneath each URL in the description snippet. To see all the indexed pages of your site then search for site: yourdomain.com instead and check if all pages on your website/blog are mobile friendly.

Check the site yourself on a mobile and tablet device, testing the different features and pages. My advice is to write down a list of anything that isn’t working correctly or looking right so then it’s easier to go through the list and correct it.

Check the Mobile Usability section of Google Webmaster Tools. It will tell you a list of things that can be improved on your site to help optimize it for smaller devices. Even if your site passed the mobile-friendly test, there may still be errors and it’s best to fix them.