Size Matters: How to Choose the Right Image Dimensions for Your Website

Size Matters: How to Choose the Right Image Dimensions for Your Website

When it comes to creating an impressive website, the size of your images plays a crucial role. Whether you’re designing a custom website from scratch or using a pre-designed theme, it’s important to choose the right image dimensions, aspect ratios, and file sizes to ensure your website looks great and loads quickly.
To help you get started, we’ve put together a cheat sheet of standard image sizes for web pages that are best suited for a desktop with a resolution of 1920 x 1080 pixels, which is the most popular according to statistics. Here are the generally recommended image sizes for websites:
  • Background Image: 1920 x 1080 pixels, 16:9 aspect ratio
  • Hero Image: 1280 x 720 pixels, 16:9 aspect ratio
  • Website Banner: 250 x 250 pixels, 1:1 aspect ratio
  • Blog Image: 1200 x 630 pixels, 3:2 aspect ratio
  • Logo (Rectangle): 250 x 100 pixels, 2:3 aspect ratio
  • Logo (Square): 100 x 100 pixels, 1:1 aspect ratio
  • Favicon: 16 x 16 pixels, 1:1 aspect ratio
  • Social Media Icons: 32 x 32 pixels, 1:1 aspect ratio
  • Lightbox Images (Full Screen): 1600 x 500 pixels, 16:9 aspect ratio
  • Thumbnail Image: 150 x 150 pixels, 1:1 aspect ratio
It’s important to note that not only image dimensions are important, but also the image file size. Make sure to compress your website images to reduce the file size and ensure quick loading times. You can try TinyIMG online image compression tool for free to compress your website images.

When it comes to website image guidelines for 2023, image sizes greatly influence the user experience, search engine optimization, and overall website performance. Here’s a detailed overview of the guidelines for general image size specifications across websites:

Website Background Image Size:
  • Height: 1080 pixels
  • Width: 1920 pixels
  • Aspect Ratio: 16:9
  • PPI: 72

Website Hero Image Size:
  • Height: 720 pixels
  • Width: 1280 pixels
  • Aspect Ratio: 16:9
  • PPI: 72

Website Banner Size:
  • Height: 250 pixels
  • Width: 250 pixels
  • Aspect Ratio: 1:1
  • PPI: 72

Website Blog Image Size:
  • Height: 630 pixels
  • Width: 1200 pixels
  • Aspect Ratio: 3:2
  • PPI: 72

Website Logo Size:
  • Height: 100 pixels
  • Width: 250 pixels
  • Aspect Ratio: 2:3
  • PPI: 72

Website Favicon Size:
  • Height: 16 or 32 pixels
  • Width: 16 or 32 pixels
  • Aspect Ratio: 1:1
  • PPI: 72

It’s important to consider the area above the fold (the visible part before scrolling) when choosing the size of the image. If the image is important, a larger image size should be used. If the text is important, the size of the image can be sacrificed.

When it comes to choosing the image format to use for the web, there are several options available. JPEG is one of the most common image formats used for images, and it’s a lightweight lossy compression image format. PNG is another popular image format that uses lossless compression and allows for background transparency. GIF is a nifty image file format that can be used for short animated clips with small file sizes.
In conclusion, choosing the right image dimensions, aspect ratios, and file sizes is crucial for creating an impressive website that loads quickly and provides a great user experience. By following the guidelines and recommendations provided in this article, you can ensure that your website images look great and help your website stand out from the crowd.
Optimizing Images for WordPress: Photoshop vs. an Innovative Online Tool

Optimizing Images for WordPress: Photoshop vs. an Innovative Online Tool

Are you tired of slow-loading images on your WordPress website? If so, you’re not alone. Visitors expect fast-loading pages, and search engines prioritize sites that load quickly. Fortunately, optimizing your images for WordPress doesn’t have to be a tedious task. In this post, we’ll show you how to optimize your images using both Photoshop and an innovative online free tool.


Option 1: Optimize Images with Photoshop

Photoshop has long been the go-to tool for image optimization and for good reason. It offers a wide range of features and customization options. Here’s how to optimize your images for WordPress using Photoshop:

  1. Open your image in Photoshop.
  2. Click on “File” and then “Save for Web”.
  3. In the “Save for Web” window, select the file format you want to use (JPEG, PNG, or GIF).
  4. Adjust the quality slider until you find the right balance between image quality and file size.
  5. Click “Save” and save the optimized image to your computer.
  6. Upload the optimized image to WordPress.


Option 2: Optimize Images with an Innovative Online Free Tool

If you don’t have access to Photoshop or prefer to use an online tool, there’s a new innovative option available. Meet Squoosh, a free online tool developed by Google that allows you to optimize your images quickly and easily.

  1. Here’s how to use Squoosh to optimize your images for WordPress:
  2. Go to the Squoosh website.
  3. Drag and drop your image onto the website.
  4. Use the slider to adjust the image quality and file size.
  5. Preview the optimized image to ensure it meets your needs.
  6. Download the optimized image to your computer.
  7. Upload the optimized image to WordPress.

Optimizing your images for WordPress doesn’t have to be a chore. With Photoshop or the innovative online free tool Squoosh, you can quickly and easily optimize your images for fast-loading pages and improved search engine rankings. So why not give it a try and see the difference it makes for your website?

2019 Website Trends

2019 Website Trends

In our constantly evolving world of web design, it’s befitting we stay on top of the latest trends to remain competitive. Not surprisingly, time spent on the World Wide Web is continuing to rise. Mobile first websites (that is, sites designed to first and foremost look great on mobile devices) is a definite must.

As attention span is increasingly becoming shorter and shorter, we must compensate for this by developing websites that load quickly and successfully capture their gaze.

More Movement

You’ve likely noticed the trend toward more dynamic sites. A simple hover of the mouse can create interesting effects such as slide-in text, fade-in photos, shifting graphics, or a pop-up on your screen. Engaging video backgrounds are now very commonly seen on the site header. All these things are intended to be attention grabbers, and it’s highly effective (provided that it’s also fast-loading.) It is satisfying for viewers to interact with your site and inspired with their mouse clicks. Just be sure not to overdo it.

Creative Use of Geometric Shapes

Colorful graphics and shapes are becoming increasingly popular. It’s a great way to add interest without slowing the site down as the images tend to be low resolution and therefore fast loading. It’s common to find these geometric shapes on the website header to direct the user’s gaze to pertinent information including your CTA button. The design should be strategic and correlate with your site theme. Keep it fresh, original, pair it with photos when appropriate
and don’t forget the “less is more” principle.

Below is an example of a site that effectively uses hexagon shapes to form an exciting and colorful picture collage.

Original + Quality Images = Attention Grabbers

At one time cheesy stock images were all the rage. OK, at least acceptable. Fast forward to 2018, and it’s a very different picture, literally. If you want to appear credible and gain the attention your site deserves, be thoughtful in your image selection. Choose only high-quality images that seem authentic for your website; if you have original photos — even better. However, there is indeed no shortage of high-quality stock images available from several different sources.

We love for a decent royalty-free selection that is cost-free. Adobe Stock is another excellent option with a broader variety for pay by image or month plans.

Asymmetrical Design

As original, cutting-edge web design is gaining recognition, and there is a growing trend toward asymmetrical design. The asymmetrical design is just as it sounds; a design layout that is not symmetrical and not following a grid layout. For instance, you could have a text block balancing out an image. It must be used strategically so that it still appears balanced and pleasing to the eye.


Chatbots are becoming more and more common in our ever-increasing technological generation. Many prefer digital communication to potentially waiting several minutes on hold to reach customer support. It’s convenient for users to type in their questions and receive instant feedback for their query. It benefits business owners as it allows them to assist customers without being physically there. Besides, you can gather information about your potential customer to serve their needs better.

Bright Colors & Gradients

In the last few years, we’ve seen more and more vibrant color schemes stylized on websites. Instagram popularized this concept by being one of the first companies to brand their logo with the flamboyant purple, pink and yellow gradient. It’s an effective way to gain interest when applied to headers, images, page backgrounds, and even text. It can be incorporated boldly to add intensity or subtly as in the below website examples.

Alluring Typography

As web browsers are better supporting custom fonts, we are noticing an increase in gorgeous typography that can sometimes gain more attention than the images! Bold, eclectic and occasionally custom fonts are a nice touch and should tie in with your company design style. Experiment with different font pairings that look good together.

Sites like TypeKit, FontSquirrel, and make it easy to check out different fonts and obtain the web font information.


In our constantly evolving world of web design trends, there is one thing that will remain the same: UX Design or User Experience. Ensure that your site functions well and navigation is made easy. Make sure your website provides ample information and is a satisfying and visually pleasing experience. Just as you would expect on a world-class cruise ship, go the extra mile and exceed your client’s expectations.

Das Studio Ecommerce Importance

Das Studio Ecommerce Importance

Understanding the effects of COVID-19 on businessess

Without a doubt, the COVID-19 pandemic is affecting businesses, large and small, across the world. The National Federation of Independent Business (NFIB) reported that 92% of small businesses were negatively affected by the epidemic.

It is drastically changing the way we shop and do business—from essential to nonessential items. As safety measures have come into place, many business owners have had to shut down temporarily or even permanently.

Amid the seclusion and ambiguity, we find a drastic change in the way people purchase items. Many buy in bulk to prepare for the worst. There’s an increase in online shopping, as customers feel safer receiving orders at their front doors versus jam-packed stores.

Even before the Covid-19 outbreak occurred, online purchases have become quite popular (Hello, Amazon Prime). It’s just so easy to do a product search, check reviews, then type in credit card info without batting an eye. It wouldn’t be surprising if e-commerce purchasing continues to rise even after the pandemic is over.

Rather than bemoan the shift in the business market tide, why not rise above it?

Maintain your business and thrive

Here are some ways you can maintain your business and even thrive in the face of uncertainty.

1. Create a landing page with a sign-up form to stay in touch with your customers. Share this link across your social platforms or through email.

2. Start an e-commerce site and sell your products online. You could even offer gift cards for buyers to purchase now and use later when life becomes “normal” again.

3. Ignite your social media presence through your platforms of choice. Don’t just start up a Facebook page with a few posts here and there and expect a following. Regularly update and provide new, informative messages that will engage your audience.

Whatever direction you decide to go, stick to the course and don’t give up. Allow this change to grow you and your business. You may have to switch up your online approach a few times before you find what works. Ultimately, you know your customers best.

As Helen Keller wrote, “a bend in the road is not the end of the road…unless you fail to make the turn.”


Contact us if we can help you in your online business journey.
2020 Design Trends

2020 Design Trends

Our world is evolving at an ever-increasing rate with new trends. Technology-wise, we now have airpods, smartwatches, and security systems accessible on our mobile devices. Graphic design is no different. Just as the fashion industry goes from one fad to the next (You’d better re-think that leopard print shirt!), so too does graphic art styles.

If you want to be competitive in your market, you’d best stay on top of the latest design trends. We’ll take a peek into upcoming trends we predict will be hot for this tech-driven year of 2020.

Collage Style

Back when you were a kid in school, did you ever cut out magazine pictures and paste them on a poster board to create a one-of-a-kind hodgepodge?  You’ll see it in graphic design as well. There is a certain appeal in paper-cut illustrations that gives off a vibe of authenticity to your viewers.

Bolder Text

We anticipate heavier typefaces as designers strive for engagement in a sea of competitors. Large text is easier to read and more impactful–expressing power, confidence and influence. Brush scripts will continue to rise popularity as well as custom fonts made specifically for the brand.

Geometric Shapes & Lines

Designs made up of shapes and lines was wildly popular in 2019, and we expect this trend will continue to evolve in 2020. The style is reminiscent of our ever-growing age of technology and digital lifestyle. Lines form the basic patterns of design and can bring a simplistic edginess to modern designs. The sky is the limit when it comes to the blends of lines, solid colour, and gradients that can be superimposed on one artboard to form a unique and stunning design.

Ultra Bright Colours

Vivid colours are in again, with every colour of the rainbow uncovered in these striking designs. Bright, contrasting colours will always capture attention more than dull pastels.  Duotone colour palettes maintain their popularity in addition to those gorgeous gradients we find in art sponsored by Apple, Instagram and  Spotify.


On the flip side, you’ll see vintage styles continue to make a comeback from pretty much any time frame. You may notice the retro colours of the 70’s (think maroon, tan and pea-green) or an Art Deco style design such as this lovely restaurant logo. Designers will combine these former styles with modern designs to create something absolutely unique and exceptional.


More and more companies are turning to hand-drawn illustrations for the authentic flair it delivers to their products. You’ll find this style is frequently juxtaposed with photographs in a unique and harmonious way. Check out this mixed media art at it’s finest.

Liquid Art

In contrast to geometric shapes, liquid shaped graphics give off a creative vibe with their smooth ambiguous edges. You will commonly see this art as bright gradients and patterns with dots, triangles and other shapes.


Animated logos, text and graphics on websites have recently become a staple in website design and will remain popular in 2020.  Dynamic graphics animation can transform a boring website into a sleek, engaging one. 

Who is My Target Audience?

Who is My Target Audience?

Think You’re ready to launch your business? But have no clue who your target audience is? Slow down. You don’t want to miss this important, and overlooked step selling your products or services.
It should be one of the first things to consider when starting your biz.

“Defining your target market is one of a marketer’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them.” Christina Newberry, Hootsuite.

You wouldn’t fire a gun without aiming at your target. It’s the same way with distinguishing your target audience. It’s impossible to appeal to everyone, and if you try to please everyone, you’ll waste valuable time and money.
Invest some time honing in on who you think would be your typical customer using your products or services. As you get a clearer picture of who your target audience is, you’ll find an increase in your conversion rate.

So how do I determine who my target audience is?

Break it down to these demographics:

  • Age
  • Marital Status
  • Gender
  • Interests
  • Job description
  • Location

For example, say you are a massage therapist, consider a typical client. A middle-aged (40-50 age range) divorced woman who works full time as an RN, has grown children, loves to scrapbook and lives in the suburbs of Toronto.
Get super detailed about these characteristics. The more you know your audience, the better you will be in tailoring your marketing campaigns to appeal to them.

Once you’ve established these characteristics, identify his or her pain points.

There’s a good chance she deals with pressure and emotional stress working in the medical field. She works long hours, is on her feet all day and suffers from back pain with the constant bending over and lifting she does for her patients.
She would be the perfect candidate for a 60-minute deep tissue massage.

The next step is determining what will convince this person to buy from you.

This middle-aged nurse, we’ll call her Diana, already has a massage therapist she has been going to for years. What do you have to offer that the current massage therapist lacks? Your competitor is a massage therapist who works at a spa, 10 miles away from Diana’s house. Diana often misses her massage appointments with her busy schedule. But you provide in-home massages at an affordable price. Diana saves both time and money by choosing you to meet her therapy needs. This scenario is one specific example of your target audience. You may have many niche markets. Now that you know your individual strengths, your next step is getting them in front of you.

Determine what marketing strategies you will use to persuade people to try your services.

Maybe you will send out coupon mailers, build a following on your Facebook business page, or focus on an effective landing page with a compelling call to action. There are many approaches to reach your customers and you will likely use many facets of marketing. Let’s say you are targeting college students. You may find more success in focusing on digital marketing efforts like your website or social media versus a mailer that is trashed at first glance.

Like any successful business, it’s trial and error that will lead you to the best methods. But by identifying your target audience ahead of time, it will narrow down those approaches to what is appropriate for your future consumers.