When looking for a new restaurant to try, have you ever picked one based on the rating you find in Google?
Most of us have. We live in a reviews-driven business world, and you could say it’s paramount to the livelihood of every business.
To gain more clients, you need to gain more trust. A business with a 4 star rating out of 20 reviews is going to generate more confidence than a company with a 4 star rating out of 3 reviews.
So how do you get people to leave reviews? It’s not an automatic response for people to leave a raving review, even if they are thrilled with your service. Thus it is essential you provide clear instructions for how to do so.
See how easy it is to leave a review on mobile.
1. Find Google Maps application and open it.
2. Type in the name of the business you’re reviewing.
3. Scroll down until you see the “reviews” tab and select it.
4. Click how many stars you’d like to give and you can give an optional review.
Below is a handy dandy downloadable you can use for your clients!
Google Review for Desktop
1. On your computer, open GoogleMaps and make sure you’re signed in. 2. Search for a place. Then select it 3. Scroll down until you find “Write a review.” 4. Once in reviews, click the stars to score. Write a review (optional).
Get Your Google Review Link!
Be sure to share your review link with your customers.
Follow these steps and you will find the link you need..
1. Open Google Maps app (On your computer, open GoogleMaps and make sure you’re signed in.) 2. Type in your search location. 3. Click the share link. 4. Copy URL.
It’s that simple! Do this and you will see the reviews start trickling in and more business flow as a result.
Want to Review Us?
Since we are a small design studio our business success relies on referrals and customer reviews. If you could take a moment to provide feedback, we’d greatly appreciate it.
Coca-Cola, Nestle, Starbucks, Pepsi…what do these companies all have in common? There’s a high chance you consume at least one of these products and it’s not just because they taste good. The products are highly successful because they have mastered the art of branding.
Take Coca-Cola for instance. Their ads seem to always evoke feelings of warmth and optimism. In the commercials, you see families and friends gathered, bottle of Coca-Cola in hand.
In one the most famous commercials of all time (1971 Coca Cola commercial), we see a group of people singing “I’d like to buy the world a Coke and keep it company.” Coca Cola has always relied on the marketing approach of evoking a positive, carefree vibe for its customers. It’s an effective approach as it is a beverage of choice in many family gatherings, parties and restaurants.
In our increasingly competitive business market, we all want our company to stand out and be recognized in a sea of other businesses offering similar products and services.
You’ve probably heard the term “branding” used frequently to describe a company’s brand style, but what exactly is it?
Entreprenuer.com defines branding as “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”
Put into simple terms, a brand is your company’s personality: who you are and how others perceive you. It is what sets you apart from your competitors. Your consumers develop a sense of what to expect from your product or services based on the values and qualities you choose to communicate in your design, slogan and marketing campaigns.
For instance, if you are a daycare provider, you may opt to style your marketing material with bright colors, playful fonts and simple illustrations to characterize your business as a place for children. Your slogan is “Providing a Safe Place for Children to Grow.” Naturally, you will make it clear to your prospects that your daycare teachers are CPR certified and provide continual video monitoring to ease the concerns of the child’s parent.
On the other hand, if you are an attorney, you will likely go for a more sleek and professional look using neutral colors like gray, navy or crimson red.
In branding, your goal is to solve a problem or fulfill a need specific to your target audience. There are multiple ways and styles of doing this. Do your research and decide what approach will work for your unique clientele. Remember Corona’s “Find Your Beach” commercials? They offer their consumers a much needed escape from work. Then you have the famous Nike swoosh “Just Do it” intended to motivate you to workout and purchase their line of athletic apparel. Different approaches work for different companies.
Effective Branding will..
Make a clear statement about you
Make you appear trustworthy
Provide an emotional connection to your customer
Motivate your buyers to make a purchase
Promote customer loyalty
Ready To Get Started?
Here is a step by step process to help make you a branding rock star…
Step 1: Identify your business objective. Be as specific as possible about what you wish to accomplish in your business and develop a company mission.
Step 2: Research, research, research. Who are you competitors? What are they doing right? Don’t reinvent the wheel, but also keep your brand unique.
Step 3: Decide your marketing style. Is your jewelry line going to have an elegant, upscale look to appeal to white collar professional woman? Or are you an up-and-coming video game store appealing to college students with an edgy grunge look?
Step 4: Write out your goals. Decide the step-by-step process of how you will create your brand. Do you have a logo? What social media accounts will you primarily use to market yourself? Does the style of your website reflect the style of your brand? What are your budget goals?
Step 5: Maintenance Mode It’s easy to get off track and focus on your immediate tasks, but it’s vital that you keep on top of your brand strategy. You may have to take a step back and re-evaluate your current marketing approach. Decide what’s working for you and what’s not.
This a great starting point and should be reevaluated periodically to ensure your business success. If you are unsure, you may want to consider hiring a professional to help you work out the details. As tempting as it may be to jump into the launching of your brand, it is wise to plan strategically so that you have a firm foundation.
Is it possible to find a hosting provider that provides quality service in ADDITION to being budget-friendly?!
As you may be well aware, there are a plethora of web host providers out there promising to deliver the best service… How do you choose?
Several years ago, DasStudio discovered GreenGeeks hosting, and we’re not looking back! We recommend them to all of our clients. Here are some of the qualities we GEEK out about….
It may surprise you that the web site hosting industry is indeed harmful to our environment! The average web hosting service produces 1,390 lb of C02 per year with predictions that it will use as much energy as the airline industry by 2020!
GreenGeeks is the most eco-friendly web hosting service in existence today. You can find them on the Environmental Protection Agency’s Green Power Partners. GreenGeeks uses environmental foundations to purchase wind energy credits to put back into the grid three times (3X) the amount of energy they consume. Other hosting providers run on fossil fuels or other harmful sources of energy.
We’ve heard nightmares of clients having their sites down repeatedly for hours at a time! This is especially common with some of the cheap web hosts out there. With GreenGeeks’ 99.9% service uptime, you can be assured your site be up and stay up! They also offer complimentary CDN (Content Delivery Network to help speed up your site. To increase security, account isolation is another excellent feature, protecting your website against hackers. Their secure cFS framework allows them to protect against malware in real-time.
Superior Customer Service
Do you cringe when you are only given the option to call customer support with 45+ minute wait times? GreenGeeks offers 24/7 online customer support (email or live chat) in addition to being available by phone 7 days a week (M-F 9Am-12AM; Sat-Sun 9Am – 8 PM). Generally, we never have to wait more than 5 minutes for a representative to respond.
Cost Effective / Budget Friendly
Who doesn’t want to save money? At $2.95/month GreenGeeks is one of the lowest cost providers out there. GreenGeeks offers a free domain for an entire year and will even provide one free web transfer, free of charge! So if you’re looking to migrate your existing site (from another web host provider), you can have the professionals handle it without lifting a finger. When you select a 2 or 3-year plan, it works out to be about $5-7CAD a month which is way cheaper than other host providers. They currently have a 60% off which will be automatically applied as you go through the steps.
Click button (Get Started)
2. Select Hosting Plan & choose a domain name (I Need to Register a new Domain)
3. Fill out all your contact info
4. Best coupon value will automatically apply
5. Once complete, you will receive 3 emails total (With an important account and hosting information for the last 2)
Would you believe the color a of your call to action button could encourage your user to click that “Buy Now” button? Because colors influence one’s emotions, it also can influence decision buying. And that is definitely worth taking a few minutes to explore. Needless to see, we all want to maximize our results as well as the size of our wallets.
You may have noticed the multitude of red, green, orange and blue buttons. Why is that? Because those particular colors cause an emotional reaction, and could potentially lead toward a buying decision.
1. Red – it’s bold, powerful, heart pounding and makes you STOP and take a look at what’s in front of you. It is arguably the most effective CTA color to use because of its intense passion and attention-grabbing quality.
2. Green – a calming color associated with the “Go” traffic light, nature and prosperity. Easy on the eyes, green is an excellent choice of color when you want to give your client the OK to purchase your product.
3. Orange – a bright and cheerful color that also reflects creativity makes it a winner. Amazon, the most successful online company, uses orange to highlight their “Add to Cart” buttons. It must not be a bad choice, considering Amazon’s success.
4. Blue – conveys trust, has a calming effect and is the favorite colors for men and women alike. Ebay makes use of blue buttons on their shopping cart button.
It’s All About That Contrast
When it comes right down to it, the most important thing is for your button to be as obvious as possible. Higher contrast equals higher conversions.
You want to ensure the text is also extremely visible on the button. Don’t use a scripty, hard to read font.
Likewise, be sure the button color contrasts well with your background.
For instance, A bright orange button is going to stand out especially well on a sky-blue background. They are complimentary colors.
WordStream nails this color scheme on their “Get the free report today” CTA button. Also effective is their captivating headline “40 Hours of PPC Analysis in 60 Seconds or Less!” and subtitle “Fast, Secure, Free” which helps reassure the user that they are not going to instantly regret their decision to click.
See how easily Netflix entices you to join Netflix (assuming you’re not already one of the 118 million subscribers).
They keep the message brief and they assure you that you can cancel at any time AND get the first month free. Colorful movie and shows in the background pique your interest to “See what’s next” in their massive collection of entertainment.
Note that the button message is extremely important as well. Would you have been as motivated to click that red button if it simply read “Join Now”?
Stay True to Your Brand
Whatever color you choose for your CTA button, make sure that it ties in with your brand. If your Brand Colors are Orange and Green, don’t use a blue CTA button which will probably confuse your user.
Consider who your audience is and select a style that reflects their personality.
If you are a wedding planner for instance, a pink button that matches your brand colors would be more effective than a BOB (big, orange button.)
Ask yourself these questions:
1. Does my CTA button stand out? 2. Does my copy convince users to take action? 3. Is my CTA button easy to find? 4. Does my CTA button reflect my brand? 5. How will my prospects benefit by clicking?
Don’t be afraid to experiment and switch up the style until you reach your desired goal. Make a few versions of your product page and test it out on users. Google Analytics Solutions and Optimizely are a couple of great options.
Marketing trends are constantly evolving and what was popular in 2015 may look completely outdated in 2020. Keep your style fresh and engaging.
Use only top quality photos and videos on your Facebook ads. Make sure you are using the correct image file type and a decent resolution. Check out the Facebook Ads Guide.
2. Choose a focal point
Make sure your design has a focal point where you want to direct the user’s attention. It’s very important that you do not confuse or overwhelm with too much information. You can crop the image, add bold text, or add an interesting image. Learn More Here
3. Think like your audience
Tailor your design around what would appeal to your spectators and make sure you emphasize how it will help them. Learn More Here
4. Keep it short and sweet
If you are using a video in your ad, make sure you limit the time to 15 seconds or even LESS. Attention span is becoming increasingly limited and you want to ensure your video is not ignored. See How 5. Use carousel ads
Take advantage of Facebook carousels to promote your product. It allows you to showcase different products or services you are offering, explain your features in more detail or display multiple images/videos to captive your audience’s attention. See How
6. Convert your photos to videos
Try using Adobe spark to add animation to photos. It is a free application and it can be very effective to add some interesting effects to your images. See How
7. Create multiple ads
Adobe spark allows you to create a plethora of ads from just 1 or 2 images. Learn More Here
8. Don’t be afraid to experiment
Try one or all of the tips listed and see what works best. You could also create a split test to help you decide what ad is most effective.
If you are a proud new owner of a brand new website we congratulate you! Woohoo, Congrats haha!! Now, although we know you are ambitious and are eager to dive right into your new site and start selling your products online we do have a few suggestions to help you become that big success you’ve always dreamt of. Owning your own website is a big deal… it now connects you with your clients online and will give you the brand awareness you deserve. If you follow the suggested steps below will help you keep your product shop looking fly reather than a hot mess.
Alight, let’s imagine you are all ready to go… logged into your WordPress site.
On your Dashboard…click ‘All Products’ on the left-hand side.
Click create a new Product.
Choose an existing product (One already created so it is all correct). Hover over product and click “Duplicate”
Edit product name match the new product. Try to include what the product is rather than just “Forrest Birds”. Include “Die” or “Stamp” in the title as well.
Update Catagory checks. Check the category it belongs to (Example: Stamps) and the subcategory it may fit into (Example: Nature).
Update your tags. Tags to include catagory, brand, designer, what it is, color, pattern, size etc.
Replace Product Image. If the product has multiple images then use the best image as the “product feature image” and the secondary images as “product gallery” images. Include the product title and any other relevant information on your product image. This will make it easier to find again in the future.
In the “Product Data” section located under the title please update
The price (Under the General Tab).
The stock and SKU (Under the Inventory Tab).
Linked products (Under the Linked Products Tab).
Lastly, update the description at the bottom in the “Product Short Description” section.
Now to create a variable product you do everything about but also:
In the product Data section, in the drop-down menu that says “Simple Product” please change it to “Variable Product”.
Click on the “Attributes” side tab. In the drop-down menu choose how your product varies (by color, size, pattern etc). Click “Add”.
In the Values box type in your different variations.
(For example, if you had an ink pad in different colors you would type in the first color and find it in the list)
If the variation you are looking does not come up in your search click on “Add New” to create a new variation.
Once you have chosen all your variations (You are allowed up to 50). Check the box that says “Used for variations”. And click “Save attributes”.
Now go to the “Variations Tab”, click on the drop down and choose “Create variations from all attributes”. Two pop-ups will appear, click “OKAY” for both. All of your attributes will show up underneath.
For each attribute, assign a price, SKU, stock, and image.
Assign an image by clicking on the blue square. (This will help clients when they choose the color or size from the product drop down it will bring them to the image this chose. )
When you are done editing all of the variations, click “Save changes”.
Lastly, assign a product image from one of the variations (The best photo). And add all other variation images to the product gallery. (This is so when they click through on the product page they see all the variations.
All product images should be square and 700 pixels by 700 pixels. Try to center them if you can with some space around the product. For a clean professional look. The more photos the better (for showcasing your product).