Why Long Format Sales Pages Work

By June 1, 2016 No Comments

A long format sales page is a long sales pitch all on one page. These pages work extremely well in many circumstances if the content of the page is strategically placed and visually appealing.

The reason why you have a website is because you have a product or service you would like to sell.  If you only have one product or service there is no reason why you should have more than one page on your website. The only information you need to advertise on you site is to educate the consumer about the product/service and its benefits.

A single page helps the consumer come to a decision quickly. Several pages can be distracting and only get in the way of your important sales pitch!

Why Long Sales Pages Work:

  1. The long sales page answers mostly if not all possible questions a customer may have.
  2. People have short attention spans and do not like to take action. So fewer pages and buttons will encourage the consumer to make a decision.
  3. All the content is presented on one page and the headings are the navigation cues.
  4. The only clickable option is the buy button/link.
  5. Big bold headlines and all the other wacky fonts you see in long sales page work because it attracts attention.

Right now there is no better solution of selling some products online. Ask me today if a long format sales page is right for your product and test the page to see if it performs – it’s as simple as that.

Author Yvonne

Marketing Expert & Graphic Designer Hi There! My name is Yvonne and am the founder and lead graphic designer at Das Studio. I am one of few fortunate people who enjoys going to work every day because I absolutely love what I do. I graduated from the design program at Algonquin College in 2010 and immediately started to work in my field for a leading supplement brand in Canada. After a few years of working for a bigger company, I was fortunate enough to fulfill my big dream of opening my own creative design studio! Since then I have poured my heart and soul into my work and have fully dedicated myself to my clients. I have based my business around being an honest and trustworthy individual who truly cares about her clients. I pride myself on providing exceptional customer service that my clients can depend on. Sincerely, Yvonne Keller Founder & Graphic Designer

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